• Online video advertising has many shapes and forms, from video spot in player (in-stream) to video ads placed inside news feeds or articles (out-stream).

  • Images or HTML blocks which you may see in most of websites and mobile apps. Most popular display ad formats are smartphone banner 300x50, medium rectangle 300×250, Leaderboard 728×90, portrait 300×600 and billboard 970×250.

  • Ads which follow the form of the context where they placed and don’t interrupt user experience. Become very popular in a wake of ad blockers. Usually represented by image and textual fields headline and description. But new forms of native advertising may contain video, company logo and other elements.

  • Dying out yet very powerful ad format mainly used on desktop. Ad material filling the empty space surrounding the content area of the website. Due to high visibility this format has well expressed image effect and response rate.

  • This format has many names, aka zero-click, clickunder, popunder. Very easy to implement – all you need is a landing page. It works great for products and services with impulsive purchase decision.

  • Advertorial push notifications sent to mobile devices and desktop browsers. Generate very high response due to personalized 1:1 delivery channel and high visibility. Push ads have similar requirements to promo materials as Native ads containing one extra image field for company logo.

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